Marketing precepts for the time of crisis
INPROFORUM (conference)
View Archive Info| Field | Value | |
| Authentication Code |
dc |
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| Title Statement |
Marketing precepts for the time of crisis |
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| Added Entry - Uncontrolled Name |
Joanna Hernik; West Pomeranian University of Technology, Szczecin |
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| Uncontrolled Index Term |
foundation of marketing, management, rules, slump period |
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| Summary, etc. |
It is assumed that marketing consists of activities focused on achieving a given organization's goals by envisioning consumers needs and consequently by providing satisfying goods. In order to be effective, businesspeople should turn to proven marketing rules, although in literature there is no consensus on the scope and a character of the precepts. A goal of this paper is to remind the readers about the canon of marketing rules and discuss their perception in the time of crisis. |
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| Publication, Distribution, Etc. |
INPROFORUM 2013-09-02 15:07:29 |
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| Index Term - Genre/Form |
Peer-reviewed Paper |
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| Electronic Location and Access |
application/pdf http://ocs.ef.jcu.cz/index.php/inproforum/INP2009/paper/view/200 |
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| Data Source Entry |
INPROFORUM; INPROFORUM 2009 |
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| Language Note |
en |
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| Terms Governing Use and Reproduction Note |
Authors who submit to this conference agree to the following terms:<br /> <strong>a)</strong> Authors retain copyright over their work, while allowing the conference to place this unpublished work under a <a href="http://creativecommons.org/licenses/by/3.0/">Creative Commons Attribution License</a>, which allows others to freely access, use, and share the work, with an acknowledgement of the work's authorship and its initial presentation at this conference.<br /> <strong>b)</strong> Authors are able to waive the terms of the CC license and enter into separate, additional contractual arrangements for the non-exclusive distribution and subsequent publication of this work (e.g., publish a revised version in a journal, post it to an institutional repository or publish it in a book), with an acknowledgement of its initial presentation at this conference.<br /> <strong>c)</strong> In addition, authors are encouraged to post and share their work online (e.g., in institutional repositories or on their website) at any point before and after the conference. |
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